User segmentation and feature toggle

Customization is the new black in app marketing — users really appreciate the individual approach. With CleverPay, it’s easier than ever to use it for customer development, creating your own growth hacking strategy and boost mobile revenue.

CleverPay has over 15 default and up to 50 custom parameters for user segmentation. A platform, days after registration, geo and much more — mix it and use it how you want.

Make targeted offers for specific segments to boost your sales. For example, launch discount campaign with custom payment pages for a national holiday in the certain country. It is very user-friendly and can be a great chance to sell your in-app products.

Another way here to increase revenue and answer an important question (how to price an app) — pricing experiments. Change the price for segments by region to see the response. There is a chance you charge too little/much in some of them.

Also, it can be extremely useful in feature toggle management. Want to add a new feature in an app but have doubts about it? You can set an experiment with it or A/B test on needed segments and get precious users feedback and metrics that will help you to decide.