Experiment with prices and features, analyze app metrics, improve the product — that’s how we see it. App metrics that matter like conversion rate, new user and in-app purchases count, total revenue are essential in development strategy. Doesn’t matter if it’s consumable/non-consumable IAP or subscriptions.
For the analytical part of CleverPay we choose metrics that can be handy and representative when it comes to the other features like segmentation, experiments, targeted discount campaigns etc.
You can track the progress right in CleverPay on the main dashboard. It helps you to always be in charge of the situation and add adjustments if there is a need. You can always change users segments or experiment settings in real time.
And these metrics charts will help you with all of these:
Conversion rate — look how many of your users become buyers;
Number of purchases;
New users;
Total revenue.
And it has to be said more metrics are coming. Stay tuned!